Social Media sites like LinkedIn has some terrific benefits for businesses but you should never forget that LinkedIn and other social sites are also businesses.  They also have expenses to cover, salaries to pay and they also need some way to generate an income.  Most social media sites will only provide you with that much free services or advertisements to market your business or yourself effectively.  It is important to identify the best advertising strategies so you can get optimized results from your organic or free ads or so you can get maximum value for paid adverts.  Must successful businesses invest a lot into developing a good advertising strategy.  If you would also like to improve your business popularity and growth then you can definitely use the following amazing tips to grow a stronger and more effective advertising strategy.


A Large Network Is Crucial

LinkedIn’s works a lot like Google;  The higher the website’s rankings, the higher your business will appear on Google’s search engine results.  The number of LinkedIn followers isn’t the only thing you need to be looking at when you consider your followers or the efficiency of your brand awareness and adverts.  You also have to consider your relationship rankings of your followers because the more 1st degree connections you have, the better your marketing will be.  It is important to build as many first-degree connections as possible so your adverts will reach the most people.  Here is how to grow your LinkedIn advertising strategy;


1.    Post Daily Updates And Engage

It is important to be active on your account.  Post daily status updates and engage with those that interact with you. You can also keep engagement active by commenting connection updates frequently.  Engaging makes it seem like you are genuinely interested in growing a good relationship.


2.    Personalize As Much As Possible

It is much better to send only one or two personalized requests to other connections a day rather than sending meaningless requests in bulk.  Your connections like to know that you are reaching out to them in person and not just so you can populate your LinkedIn connections.


3.    Include Your LinkedIn URL Wherever Possible

Every email you send, blog you create or advert you share on other platforms is an opportunity to make a new connection.  Include your LinkedIn URL in your email signature and on all of your other adverts and blogs so viewers can link back to you easily and connect with you on this social media site. 


4.    Use Hashtags And Keywords In Your Profile

Hashtags are much more than just a ‘cool’ thing that popular influencers use.  This is actually a terrific tool to boost your profile because every time someone searches that specific hashtag your post, advert or profile will also be listed on the results.  You can also do keyword research on your profession or business and start using these keywords in your profile so your profile will be much more likely to show up on search engine results.


5.    Use LinkedIn’s Publishing Platform

LinkedIn’s publishing platform makes it easy to create great looking posts all by yourself even if you are not the most creative of people or don’t have terrific graphic skills.  Posts created and shared on the publishing platform are also seen by the entire LinkedIn platform and not just by your own connections which also boosts the chances of making new connections.  LinkedIn’s publishing platform is a terrific way to grow your advertising strategy quicker.


There are several other techniques that will help you grow your LinkedIn advertising strategy quickly but these five strategies will keep you plentiful busy and is bound to boost the general quality of your LinkedIn profile, your connections and especially your page ranking on search results.  It isn’t easy to use these strategies and a lot of research might be in store for you to help you identify the right hashtags or keywords.  Daily posts and engagement itself isn’t an easy task either but in the end you will definitely reap the benefits and you will generate much more followers and boost your overall account popularity.  These five amazing ways to grow your LinkedIn advertising strategy will undoubtable give you good results in much less time than you might think.